TABLE OF CONTENTS
The L.U.R.E. (LURE) was a leather, levi and fetish bar that operated in New York City, NY from 1994 until April 2003, L.U.R.E. stood for Leather, Uniform, Rubber, Etc.. Wally Wallace, who owned The Mineshaft, the Attic and other clubs in New York opened The LURE in 1994. Alistair Leigh, Inc. was the owner of the bar from at least 1999 until the bar closed. The LURE was located at 409 W. 13th street. The bar was often recognized as the premier leather bar in New York City and enforced a strict dress code for admittance. For many years and until the bar closed, a weekly event entitled PORK happened on Wednesday nights and featured DJs, performance art, sex and fetish acts and other entertainments. Kyle Brandon, International Mr. Drummer 1996, was the general manager of the bar from 1996 to 2000. The records from the organization were transferred to the Leather Archives by J.P. “Sparky” Pietrosewicz, who served on the Board of Directors of Alistair Leigh, Inc.
Restrictions on Access
Institution imposed restriction : Due to the private and sensitive nature of sexuality collections, the LA and M makes unpublished archival papers and records available based on demonstration of need. Please contact the LA and M if you wish to use this collection.
The LA and M collections include many artifacts related to The L.U.R.E. including posters, t-shirts, matchbooks, and other ephemeral artifacts. Wally Wallace Papers on the Mineshaft. Wally was one of the original owners of The L.U.R.E.
Items transferred to other collections
2006-00367 The LURE Flag
2006-00366 The LURE t-shirt
2006-00365 The LURE cap
5 LURE colored hankies
6 LURE posters
2006-00331 407 Sign
2 cloth and glue statues by Muriel Castanis from The LURE, originally owned by Wally Wallace, from The Mineshaft. http://www.museum.com/ja/showdia/id=3276
The donor provided a detailed list of folders for the collection. The LA and M will provide a copy of this list to interested parties until a folder level description is prepared. Please contact the LA and M for a copy of this list.
The collection is comprised of business records from The L.U.R.E.'s general operations from 1997 to 2003. Examples of records include marketing and publicity materials for the bar and special events, Mr. LURE leather contest information, promotional materials for PORK parties, press clippings, office memos and letters, correspondence, tax records, business license and inspection records, business plans, release forms for films and television programs shot at The LURE, standard business forms, special event contracts, inventory order forms and other general business records. The collection also includes records related to the closing of the bar in April of 2003. The records were shipped in three boxes, labeled "Records from Sparky's office in VA.", "Files from L.U.R.E. office 409 W. 13th NYC" and "LURE Business Records from Sparky's office in VA.". The folders have been retained in the order they were received at the LA and M.